Solubilis Corporate Services

How to register a brand in India

Branding is a branch of marketing that emerged during the 19th century through the introduction of packaged products. The unique type of Coca-Cola bottle, BMW’s round blue-white logo and the colourful logo of the stinging apple are all notable specimens of the brands that are immediately recognized because of their logo. In fact, merchants are choosing a brand and will distribute it with that brand to differentiate their products from the products of other companies. The main result of these efforts is that the consumer can immediately understand that the product belongs to his / her assigned company. The use of logos is so prevalent that clients can only purchase a product based on its brand and logo when they have no information about its manufacturer or related company.

Recognized signs and inventions in July 1931, Article 1, defines trademarks as follows: Is working. Product from others. “

One of the oldest definitions of the brand was provided in 1960 by the American Marketing Association (AMA). This definition emphasizes the importance of the symbol and the mark used in the trademark registration on the basis of distinguishing the trademark from others. By this definition: a brand is a name, word, design, symbol, or any combination of these features that distinguishes one seller’s good or service from those of other sellers.

Procedure for brand registration in India

The Internet has connected the whole world and opened up new markets for businesses. Businesses are no longer restricted by geography and are able to quickly access new markets around the world. The rapid expansion of industries into new markets, with rising advertising prices, requires brand name protection. In this article, we take a look at the process for brand name protection and brand registration in India.

Brand registration:

A brand can be a business name, domain name, product name, slogan, logo, word, design or other feature that distinguishes a product or service from other people’s entities. Branding is essential for all businesses that offer products or services. Brand registration in India involves many processes such as domain registration, business name registration, trademark registration and copyright registration:

Domain registration

The branding exercise begins with domain registration, as more and more people search online for businesses, products and services. Presence Online presence has become essential for all businesses and it is important to l-k-in the domain name required for that business, which is synonymous with a brand name. Domain name registration is the first step to brand name protection or brand registration, as it is both cheap and instant. Therefore, it is important to first register the domain that is related to brand registration.

Most popular domain names ending with .com or .net are already registered, so compromises can be reached for domains ending in .in or .co.in or other similar extensions in business. Domain name availability can be found by Google Domains or GoDaddy.

Business registration

To start a new business establishment, the branding exercise begins with the choice of business name. The business name is the legal name of the entity, it is reflected on the business’s bank account, tax registration, legal documents, employment contract, etc. The business name does not match the brand name of the business or the website. However, a business name that is similar to a domain and brand name is good. An example of a business name that matches a brand name would be McMetrip; in which the brand name of McMetrip matches the name of the company – McMetrip Limited. An example of a business name that does not match a company name would be Healthcart; in which, the brand name is Healthcart and the company name is Aquamarine Healthcare Pvt. Ltd.

Once the brand name is decided, the entrepreneur can use the ministry’s corporate affairs company or LLP name checking facility to find the available names. It is important to remember that the Ministry of Corporate Affairs does not approve of any proposed business name: similar to an existing company or LLP or trademark. To learn more about the company or LLP naming process you can read the article on the company and LLP naming guide. You can find more information about LLP registration at Private Limited Company Registration.

Trademark registration

Trademark registration is the only registration that can afford full brand name protection. Trademarks can be used to secure brand names, business names, slogans, logos, designs and more. Therefore, businesses planning to invest significantly in branding or brand promotion must definitely get trademark registration. An application for trademark registration must be filed under one or more trademark categories that relate to the goods or services sold by the business. An article on how to do a trademark search in India provides detailed information about doing a trademark search in India. To learn more about the trademark positions specified in Trademark Search, refer to the article “Understanding Trademark Status”.

Once the trademark application has been submitted to the trademark registrar, the TM symbol can be placed next to the trademark. However trademark registration is a lengthy process that can take more than 1 year. Therefore, the application for trademark registration must be made as soon as possible, and the trademark application must be tracked until the trademark registration is completed. Once a trademark is registered, the ® symbol can be placed next to the brand, so that others may notice that the brand is a registered trademark.

Copyright registration:

Copyright Registration and Security Affordable to producers and sound recordings of literary, dramatic, musical and artistic works and cinematograph films. If a brand has a unique logo with artistic features, under the law, a copy of the business logo may be pirated to obtain additional trademark registration. Logos that are not very unique or have no artistic features are usually not copyrighted. An example of a copyrighted logo is the Starbucks Coffee logo, which has unique and artistic features.

A copyright copy of the logo must be applied for in the proposed format in a copyright copy office fee. Copyright registration is usually faster than trademark registration. Therefore, businesses that require expedited brand registration can apply for copyright registration in addition to trademark registration. To know more copyright in India or to get copyright registration,